Qualified leads will solve all your inbound sales problems. Then it’s only a matter of following up and closing deals (that’s your responsibility, our job as marketers is the former). We’re going to dive deeper than regular video marketing, we’ll actually look at the in-depth tracking.
- Who watched your video?
- How long they’ve watched your video?
To perform this you’ll need to have an active e-mail list. You’ll also need to pick some of your top videos you’d like to show off to your list. Once you’ve performed the action, you’ll be able to generate incredible information.
Now Lets Find Qualified Leads…
As you can see from the above, you can get some serious data. What’s incredible about this is that you can actually begin to segment the data for engagement. We can actually create lead scores to separate the more qualified leads from the not so engaged. You can actually take the data and move it over to another platform as a CSV file.
The data can easily be imported into your CRM (Client Relationship Management) system to make it easier for your team to follow up on qualified leads. Your team will appreciate these leads because now your prospects are much more engaged and qualified leads. Then your inbound sales team can build a relationship, and send out proposals (from which you can also test engagement and data).
This approach really does take video marketing to a whole another level. You’re now not just looking at generic analytics such as views, you’re truly understanding the level of engagement your prospects are having to your content. Not only do you win with this information, you also have a better understanding on how to make your content more relevant to your audience. Which really leads to ensuring your overall engagement is high.
Want to know how to implement such systems to your inbound sales process? Our team can help. Visit our company website to learn more.
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