Viral videos have become a huge trend over the past couple of years, thanks to YouTube. YouTube content creators make and post videos in the hope of going viral and drawing attention to their videos and channels. It can take years for seasoned YouTube creators to get even a slight taste of attention from their videos. So how do these great videos go viral? And is it just luck or is there a specific method to going viral?
We compiled a list of the top things you should be doing to increase your chances of going viral on YouTube.
Take Advantage of Current & Popular Trends:
Capitalize on current trends that are popular on YouTube right now. Check out successful channels, and viral videos for the trends and categories that they are using. Some of the most popular categories include cooking, beauty and fashion, tutorials, and comedy skits, but there are also tons of other niches out there, like funny animals or reaction videos. So discover what clicks for you, there are tons of options out there.
When picking a trend or category that you want to capitalize on, always keep in mind your industry and how you can incorporate it with what is trending. For example, if you own a wedding cake bakery, try incorporating your brand into a viral trend such as the “Will you marry me” musical videos. But just beware that you are competing in a extremely popular trend on YouTube, so it may take you more views to get noticed.
Make Sure It Is Quality Content:
Most popular YouTuber’s have access to production teams and quality equipment, such as lighting, cameras, and microphones. All of this advanced technology is not needed to make a video, however most viral videos and channels tend to have good quality content. So using the right equipment and putting out quality content that you are proud of is extremely important for increasing your chances of going viral on YouTube.
You don’t have to go out and buy expensive equipment right away, check out your local camera shop, they usually rent out equipment for relatively cheap.
The Title Is Important:
YouTube is the second biggest search engine in the world, so when coming up with the title of your video you want to treat it like any other search engine. Besides your content, the title is perhaps the most important thing, and could be the gateway to a viral video. Start thinking about the top viral videos you have watched and shared. Most of these videos have engaging titles that make you feel like you have to click on it. Capitalize on people’s sense of curiosity, it will definitely increase your videos views and chance of going viral.
There are many YouTube videos that become viral out of shear luck, but for the most part many are well planned and marketed.
In order to give your video the best shot at going viral, you need to plan everything. Before filming, make sure you have identified the trend or category that you are going to target. If you do decide to go with a trend that is popular, just remember it maybe more difficult to get a ton of views. Views are what are important in going viral, so finding a niche or smaller trend might be better so that you rise to the top of YouTube’s search results faster.
YouTube has similar search engine rankings just like Google. So after uploading, give your video a brief description and make sure you use the right keywords that fit well with your content. Keywords will help your ranking and your chances of going viral. Ask your friends and family to share, like and comment on your video. As well as, use other social media networks to help spread it.
Planning ahead will give your video a better chance of gaining attention and going viral.