Basim Mirza

qualified leads
 by Basim Mirza

Qualified Leads From Video Tracking

Qualified leads will solve all your inbound sales problems. Then it’s only a matter of following up and closing deals (that’s your responsibility, our job as marketers is the former). We’re going to dive deeper than regular video marketing, we’ll actually look at the in-depth tracking.

  • Who watched your video?
  • How long they’ve watched your video?

To perform this you’ll need to have an active e-mail list. You’ll also need to pick some of your top videos you’d like to show off to your list. Once you’ve performed the action, you’ll be able to generate incredible information.

Now Lets Find Qualified Leads…

 

generate leads

 

As you can see from the above, you can get some serious data. What’s incredible about this is that you can actually begin to segment the data for engagement. We can actually create lead scores to separate the more qualified leads from the not so engaged. You can actually take the data and move it over to another platform as a CSV file.

qualified leads

The data can easily be imported into your CRM (Client Relationship Management) system to make it easier for your team to follow up on qualified leads. Your team will appreciate these leads because now your prospects are much more engaged and qualified leads. Then your inbound sales team can build a relationship, and send out proposals (from which you can also test engagement and data).

This approach really does take video marketing to a whole another level. You’re now not just looking at generic analytics such as views, you’re truly understanding the level of engagement your prospects are having to your content. Not only do you win with this information, you also have a better understanding on how to make your content more relevant to your audience. Which really leads to ensuring your overall engagement is high.

generate leads

Want to know how to implement such systems to your inbound sales process? Our team can help. Visit our company website to learn more.

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 by Basim Mirza

Increase Search Engine Rankings Immediately

Increase search engine rankings immediately in 6 steps. We’ll break down the exact process for you. When clients come to us, we get to see exactly how they’ve approached their SEO campaigns in the past. Let me tell you, it’s not pretty. Most businesses take a shotgun approach to their SEO, in fact it’s not precise when it comes to key words or understanding the algorithms of search engines and how they work. We’ve taken the time to break down our in house process, and how our clients immediately benefit from SEO traffic. They increase search engine rankings immediately!

Here’s How To Increase Search Engine Rankings (in 5 steps)…

 

  1. On-Page Modifications

It’s not as complicated as it sounds. You’re making on page modifications to existing content on your website or blog. Which really means you’re making edits to your page that are according to best practices in SEO. We have systems in place to help make this process efficient, as there’s many things to consider.

increase search engine rankings

 

2. Publish Changes 

Every time you make such modifications go ahead and publish them on your website or blog. Everytime you do this, search engines like Google crawls for changes. This alone will help you get up in rankings, as search engines look for these updates.

increase search engine rankings

Below is a continuation of the above examples on how these on page modifications are implemented. Eventually your articles with capture more organic traffic, and you’ll have to rely less on your direct networks.

increase search engine rankings

3. Off-Page SEO

Again this is not too complicated. However you’re looking for article distribution outsider your website. Which means other blogs, forums, websites, etc. The best way to do this most effectively is through hundreds of links that are back-linked to your specific content you’re optimizing. This is done through automated press release distribution and spinning content. You’ll see below how we can spin different words in titles and passages, which will produce hundreds of unique press release articles that link back to your blog or website.

increase search engine rankings

4. Produce Back links

Once you’ve sent of your press releases, you’ll be able to generate reports on all the links that go out on hundreds of different sites. These articles are also focusing on your primary keyword, and are there for the purpose of driving up your main article for rankings by building search engine authority.

increase search engine rankings

5. Ping Search Engines

The final step involves letting search engines know about your changes. This is very simple, you can submit your URL to Bulk Ping or any other pinging site to communicate with the search engines. Keep coming back to the key word by checking on Google and see how your listing progresses.

result

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intelligence tracking
 by Basim Mirza

Intelligence: Double Your Business With 6 Metrics

Intelligence Tracking takes the uncertainty after you e-mail a proposal to your prospect. You’ll know and understand what to anticipate, and how to respond. Having such information is critical to increasing the likelihood of closing high level sales.

As a marketer, for many years I’ve been obsessed with data and economics. That obsession has really helped me bring something unique to the table to the marketing profession and industry. One of these innovations is the understanding of how to find intelligence on your prospective leads, and use the data to determine the answer to these two questions:

  • Is this prospect taking my proposal seriously?
  • Which prospects should I be spending most of my time with?

Not only were these questions important to my sales team, it was something many of my prospects were asking. It was these two questions that led me to determine the 6 intelligence metrics that will double your sales. As you read the information on business intelligence, you will definitely appreciate how this can add value to your practice. This would be especially useful if you’re running a consulting practice or sell high level services.

 

These intelligence metrics will double your business…

 

  1. Frequency of Email Opened
    This metric is one of the first places to start. This one really determines all the other 6 I’ll be discussing. At the end of the day if your prospect hasn’t even opened your email, then you haven’t captured their interest yet. Now this could mean that they are busy and just haven’t yet gotten round to your proposal. Some of my biggest clients have taken weeks (even months) to open an email. However knowledge is power, and just having an understanding of whether your email has been opened will give you the confidence to follow-up with your prospect. Maybe they just need a quick reminder? Maybe they’ve just been hiding the fact that they are not interested? Either way, at least you’ll know whether to spend any more time or not. Your time is your most valuable asset!Another important reason worth mentioning is finding out the level of interest in your email. If your prospect opens your email 3,4, or even 18 times, what does that mean!? It could be that he or she is super engaged, which makes the prospect even more qualified! It could also mean that he or she is indecisive, which is always a red flag. Either way, you’ll be more confident in your next move.
  2. Frequency of Link(s) Clicked
    If you’ve decided to share a link or an article on your blog, that’s a hyperlink that can be tracked. The engagement on that link will give you a clear indication on your prospect’s intent. He or she may not even click the link, in which case you may want to change your approach or move on to another prospect. Similarly to the first point, if your prospect is clicking the link multiple times, this is a clear indication of his or her’s interest in what you’ve shared. This will give you the confidence in shortlisting this prospect, and escalating towards closing a sale. As opposed to frequency of email opened, frequency of click makes the engagement level more certain and definitive.
  3. Average Proposal Reading Time
    Now we’re getting in to the good stuff! If you’re seasoned as a business owner or sales leader, you’ve probably sent out many proposals to your prospects. When you send out emails to your prospects, you can set tracking on the attached proposal. Once the email is sent, you can sit back and wait for the data to come through. Eventually you’ll find out how much time on average does your prospect spend reading your proposal. You know if it’s more than a minute, he or she is most likely giving it a serious review.

    intelligence
  4. Average Time Spent Per Page
    Understanding the engagement levels on each individual page of your proposal will give you a clear understanding on which content is your prospect taking more seriously. If your prospect is spending more time on the pricing page of your proposal, you can probably make an educated guess that he or she is spending time thinking about the investment opportunity. I’ve had prospects who are interested in the process, and others may spend more time on the section that talks about the services. These are all clues on your next steps. The screenshot below is an actual proposal sent by our team to a prospect, and we track his engagement per page.intelligence
  5. Number of Visits Per Page
    Understanding the number of times your prospect has come back to read specific a page will help you evaluate which page required the most attention. Having this knowledge can give you an idea of how the prospect is approaching the proposal.intelligence
  6. Prospect Reading Completion
    Prospect Reading Completion comes as a percentage, and knowing how much of the proposal is complemented will right away tell you if the prospect has read the entire proposal. If there are parts that have not been read, not only will you be able to tell which parts, you’ll be able to advise and review over the neglected parts with the prospect. This metric will also tell you if the prospect may have skimmed the material, in which case it’s also best to check the reading time to determine this.

If you’d like to know more on how to implement intelligence in your business. Book your complimentary strategy session with us, and we’ll show you how.

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 by Basim Mirza

Marketing Automation: How To Profit From It [Video]

Marketing Automation will save you time, money, and resources.

Marketing Automation Will Change Your Business Overnight…

 

Hi this is Basim Mirza signing in from beautiful Cayman Islands. So the question that I am going to be answering for you today is how do you achieve automation through your marketing? Now this could be through multiple ways, I mean you could be doing this through email or even social media. One of the things that I feel proud of is the fact that I am able to achieve full automation in everything that I do. You don’t want to be spending crazy amounts of time, you know, all your hours in the day, trying to do tasks that are just going to only take away from your head space. You want to be able to have the freedom and the sense, as well as the peace of mind to go about your day in thinking about the strategic stuff – the big picture. Thats why it is really important to really think about the tools and the software and programs that help you achieve automation. One of the first places that you could really think of where you could achieve automation is email. When you are building an email list, you can actually design the email templates through even software like Mail Chimp, where you can actually set up automated responses when someone opts into your email list. Just doing that and creating that email sequence in a very automated way, but making it personal as well so you don’t lose that. But at least you are now saving time, at least now you can generate automated responses as well, so when people go ahead and respond to that, it means you can actually have a manual response to those responses as well. So you can really set that up, even through social media. You want to be able to figure out the platforms and the tools that can help you do that, and obviously we have all the resources to help you do that and get there. It just that you need to start thinking about it, if you start thinking strategically on how you can automate those processes, life is going to be a lot easier for you, and thats what our team does for our clients. We spend literally all of our efforts in making sure that all of our clients are up-to-speed on the best automation practices as well. So really think about. How can you automate your processes? How can you automate your platforms in such a way so that you are saving time and trading less time, as well?

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 by Basim Mirza

Increase Instagram Followers [Video]

Instagram is a new mammoth that adds to a business’ brand, increase instagram followers and you’re well on your way to attracting qualified leads and connecting with prospects. Check out the video below to learn more on the steps you can take to increase instagram followers.

How do I grow my increase instagram followers and get great engagement?

 

 

One of the great things you can do is just be yourself, be personal. Forget about your business when it comes to Instagram. Instagram is a place where you need to connect with people on a personal level. Now, at some point you can tie your business in and let people know what you do, but that is not what its about. You want to create visual experiences for people that get them to reciprocate. If they feel personally connected to you in someway, they are going to show some love and that is really the key. What worked for me is that I went out there and I started making sure that I got pictures with every celebrity that I knew, and that worked for me – not saying that to toot my own horn or anything like that, that I hangout with celebrities. But you know, maybe that might work for you, go out there, get to know some influencers, get to know people that other people know – they can recognize their face. You would be surprised what that does. I took a picture with Jenny McCarthy and that did so much for me. So what I am saying is find something that works for you, it could be something really visual. If you run a spa company you may actually have lots of really beautiful images that you could take of like stones and aesthetics. But you could do some really cool stuff that get people to say “hey that looks so cool, that looks so nice!”. That is what you want, and the beautiful about Instagram is that people reciprocate, so when people like your stuff and when they start commenting, do the same thing for them. Show the love back and when you start to do that, you are going to start building that community around you as well.

in Business / Content / Marketing / Social Media / Uncategorized 0 comments
seo strategy
 by Basim Mirza

SEO Strategy: Profit From Rankings [Video]

Your SEO Strategy is a gateway to all kinds of exposure from search engines. Take our word for it, with the right approach you can have your brand in front of MILLIONS of eyeballs… for free. Check out the video below, as Basim show’s you below how to do this organically!

How Do I Build a Profitable SEO Strategy For My Website?

 

The beautiful thing about SEO is that you can really play into this and you can really build your content in such a way so that you are attracting lots of people through those search engines. Google mainly because Google is the biggest mammoth out there. So you have got to think about how you can look good, not just in front of Google – like where Google actually rewards you for your content that you are putting out on the website – but also the users who are actually searching on Google. What you want to do is plug into the people that are searching through the long-tailed keyword, and maybe in some cases the short-tail. But mostly long-tail, where they are basically typing “what is the nearest restaurant near me that gives sushi?” or whatever. So you want to plug into that and you can use organic content to actually do that. You can actually base your articles and even videos like this, you can plug into SEO. Not social media, don’t worry about the social media part, focus on your website. HubSpot actually did a study where they found if you have over 311 index pages on Google, you are going to increase your traffic by over 230 percent. So that is crazy! If you actually follow through on that, you are going to start seeing those kinds of results as well. So follow through on that because most people don’t and I think we all know that. So really just see and think about how you can create lots of unique and valuable content to pump out through your website or blog or resources section. Add value and the traffic is going to come.

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Facebook PPC
 by Basim Mirza

Facebook PPC: 2 “Traffic Boost” Case Studies

Facebook PPC (Pay-Per-Click) doesn’t have to be a headache, it can be both lucrative and fun. We’re used to paying fractions of pennies for results on engagement, which really means that you can get engagement for small online advertising costs. This can lead to targeted leads for little acquisition costs.

Facebook PPC Case Study #1: $0.001 Per Result.

 

Facebook PPC

Many times we’ll find ourselves paying fractions of pennies for results on engagement, which really means that you can get engagement for little Facebook PPC advertising costs. It’s just a matter of making the decision to do so.

 

Facebook PPC Case Study #2: Driving Killer Conversions.

 

Facebook PPC

Facebook PPC

We’re going to break down the 3 key metrics you need to watch when evaluating your results. Whenever you’re looking to drive a successful Facebook PPC campaign, there are 3 metrics to keep your eye on.

Cost Per Result
This is fairly obvious, yet overlooked. Driving this number down is the key to having a cost effective and efficient campaign. If you ignore this, you won’t like what you’ll see in your credit card statement. Another important aspect to this metric is that you can watch your campaign and anticipate costs as it’s running. If you know that a certain approach is expensive, you can bail early and try another approach. Savvy marketers use A/B testing to make this happen, which in the most simplest form is just comparing one strategic outcome to another.

Conversion
This is the most relevant (and most important) metric. It determines how your traffic responds to your marketing promotion. Conversions is your campaign objective. For some it will be impressions, but for others it could be the actual contact information of a web visitor. The latter requires tracking of some form so that you know when a person has successful went from facebook, and opted in. Therefore you should make sure you’ve added Facebook Pixel Tracking to the thank you page of your campaign(s).

Reach
This number is the third thing you should be looking at. It can be subjective, and you don’t really know what kind of reach you’re getting. What you do know about are the results acquired from it. How much traffic you’re grabbing from the reach is what’s most important. However without reach there is no campaign, so it is a “chicken or the egg” scenario.

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Search Engine Optimization
 by Basim Mirza

Search Engine Optimization Checklist

If you want to win big online, then you must consider improving your use Search Engine Optimization to improve your ranking. It really isn’t that hard, especially if you know the blueprint. Of course we’ll be giving you the complete checklist so you don’t have to go crazy. Don’t take our word for it though, try these tips to better your results online. You’re at the right place if you want to increase exposure and improve traffic. When search engines like Google or Yahoo see you’re making an effort, they’ll give you the props! When they like you, your impressions and clicks increase!

Use the Search Engine Optimization checklist to improve SEO ranking online.

  1. Have a Primary Keyword
    This isn’t hard at all. There’s a difference between “on-page” and “off-page” SEO. Your primary keyword must be set on-page. Once you do that search engines recognize your intent.
  2. More Than 300 Words
    Keep adding content until you’re over 300 words. No seriously, this is a big one. Do not neglect this. Having more content is valuable, and won’t be ignored! Avoid being lazy and take the time to write great content.
  3. Use The Description, Title, & Headlines
    These are all ways to get on search engines. In fact this is the first place you should start. Your keyword should be prominent in all three. You’ll be rewarded for getting your primary keyword as the first few words in your title.
  4. Credible Outbound Links
    Link your article or page to a resource away from your website. Do that and you’ll benefit.
  5. Short and Simple Sentences
    Keep it simple. If you follow the principles of Flesch-Kincaid Readability Tests you’re on the right track!
  6. Low Keyword Density
    You should have your primary keyword placed a few times across your content. Keyword density score helps measure that. It can be subjective, but to give you a sense this article is 0.7% in keyword density, which is awesome! We mention our primary keyword 5 times, can you guess which one it is? Don’t worry, we’ll reveal the answer in a bit!
  7. Placement of Primary Keyword
    There’s a few places where you’ll need your primary keyword. Your subheading should definitely include this. Your “Heading 2” (in HTML we call that <H2>) can have your primary keyword placed. You should also have it in the first paragraph setting as well. You’l have maximum impact on rankings this way!
  8. Credible Back-Linking
    Not the only way, but one of the strongest way to boost your Search Engine Optimization. By having forums and blogs mention your primary keyword and back-link to your specific article or page, search engines will crawl your listing. Just be smart with this. If you don’t understand it then don’t do it. You must make sure the content is authentic and raw! One of the more advanced ways to achieve authenticity and greater output is spinning content, and distributing it on a mass scale. Again, this is pretty advanced so just stick to writing authentic content if you’re not sure about this.
  9. Auto-Pinging Search Engines
    You can let the search engines know about your site! That’s right, who would have thought you could actually communicate with them!? Here are a few sites where you can submit your link: http://www.bulkping.com/  and http://www.pingomatic.com will get this job done for you!
  10. Alternative Tags For Images
    Every image you put online has an “alt-tag”, which is what helps you get on places like Google Images. Use this because it’s another source for traffic! Not everyone is looking articles, many people (millions) are going through images as well.
  11. Call To Action Link
    Don’t shy away from this. If you have something to sell, let it be known! Put a hyperlink to the page where people can contact you. You’re building internal links and that also helps your search engine ranking.
  12. Primary Keyword in URL
    Our primary keyword is “Search Engine Optimization” for this article. We’ve gone ahead and actually put it in the URL. We’ve found this to be a massive way to get the attention of search engines (especially Google). Make sure your permalinks include your keyword.
  13. 301 Redirects
    If you’re updating an article or page you’ve published before. You could be put in a position where you’ll have to redirect your old URL. Doing this will ensure that traffic to the old URL gets redirected. Besides, you don’t want anyone lost right?Need help with your Search Engine Optimization? We can help with that, contact us to get a quote.
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Increase Twitter Followers
 by Basim Mirza

Increase Twitter Followers and Engagement [VIDEO]

To increase twitter followers you must have an understanding on how to automate certain aspects of the platform. We break it down for you in the video below. We use this process, and so do our clients. You’ll absolutely love it, and find it to be extremely valuable and a HUGE time saver.

So… how do you increase twitter followers?

 

What is very interesting about Twitter is that it is not like the other social media platforms – you have to play the game a little differently. You can spend all day making sure that you have tweets, but that is only where your focus is going. So you really have to figure out how to automate that process and how you can scale it out in such a way where you are getting a massive amount of value out to people who are interested in following you. What really needs to be understood is that the nature of the content that you are putting out is going to determine the nature of the followers that you are going to bring.

To really grow and increase twitter followers while you are doing this, you want to be able to pump out content on a regular basis – without putting much time and energy into it. You have to really automate this process. We use a tool called Sendible where we set up programs in place so that we can automate the process of pumping out content from the best sources – top bloggers or news outlets. Once you start doing this and you have these process in place, you can relax and wait for the respondents to come to you. Once that happens you can set process in place so that you can automatically reach out to the people that are following you right away. The automated message could say “hey, thanks for following me, I just want to know a little bit more about you – hows it going?”. When you start doing this, a percentage of people are going to respond back. These are the people that can be potential leads. Sendible through thick or thin can actually help you through this entire process – so you can nail it down, and increase twitter followers.

What’s great about this is that you don’t have to spend a crazy amount of time worrying about it, all you have to do is set the systems in place right at the start and then go ahead and activate the campaigns – and now you will see the results come in. I have seen my followers (and my clients’) grow from 100-150 per month who are all authentic and great people – my ideal prospects and people who I want following me. This process is really good and you should definitely implement it to improve your business practice.

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 by Basim Mirza

Marketing Plan Done Right [Video]

Create a strategic marketing plan that helps you build outstanding campaigns.

Your Marketing Plan MUST produce returns…



 



Most people think that you should just shot-gun your message out there and see what sticks. That hopefully you might get someone to come at you and be your client. But it doesn’t work like that. What you should do is think about this strategically. You need to think 2-4 months ahead or semi-annually – as far as you can go in your marketing plan. The more you start to plan ahead, the more you start to anticipate what you are trying to do. When you start to anticipate, you can actually think about your content or your messaging and how you can approve it. So pre-scheduling your campaign in such a way that you can do that, will also attract the right people to work with as well. If you are attracting other people who are also thinking ahead, you are actually going to be proactive rather than reactive. When being proactive, that is when you are at your best and when you are moving forward.

Harry Rosen doesn’t just wake up one day and say to himself “I think I am going to sell socks tomorrow”. It doesn’t work like that. Harry Rosen is a retailer and as a retailer, he is going to have to think seasonally about his marketing plan when he is going to sell socks. He may know a quarter in advance or a year in advance. You have to think like a retailer in order to make your business work. This is a real business aspect of things, where you have to think like a business and how you can anticipate your next move. The anticipation is what is key. When people react that is when they fall, so if you don’t want to fall start anticipating and start thinking about how you can be more proactive in your business.

 

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