Business

 by Emma Cameron

Customer-Centric Marketing Trends That You Should Be Doing

Today’s market is focused primarily on one thing: the customer. And it is really paying off for businesses. Businesses are using marketing techniques to build and construct a thriving relationship with their customers, which in return is giving major return on investment. If you are looking to get your foot into this customer-centric marketing space, keep reading to find out the biggest marketing trends that are happening right now.

 

Interactive Content:
Classic blog posts, and reports are still great to put on your website, but customers today want interactive and exciting content. Shift your content towards something more interesting. Look at putting your content in different and creative forms such as videos, info-graphics, or interactive games – something different that will keep consumers clicking and sharing your content.

 

Add Personalization:
Customers like to feel as if companies are talking directly to them. Personalized messages through emails, custom landing pages, or through content that is specific to their wants or needs, is exactly what consumers want to see. Customers expect companies to know everything about them, so utilize the information you have and personalize this content.

 

Interact on Social Media:
Create marketing messages that can be posted onto your social media networks where consumers can spark up conversations and engage with you. Use different social media monitoring tools to respond to this engagement or use it to assist with any customer concerns that need to be addressed. This can really help improve your presence and engagement levels on social media networks.

 

Marketing Middleware:
Marketing middleware is a trend among marketers that had been increasing in the past couple of years. There are countless softwares and programs out on the market that allow marketing technologies to work together and provide marketers with access to in-depth analysis of customer interactions with different marketing campaigns. This gives marketers the opportunity to remain consistency and flexibility across all of their marketing campaigns.

 

Advocate Marketing:
When customers have a great experience with your company they are more likely to give a referral to their friends and family members. Promoting through referrals is more effective than affiliates or incentives in today’s market. So taking advantage of these advocates is an amazing idea, and is extremely easy to do.

Building strong relationships with these advocates and giving them a positive experience is the best way to bring new referrals in your business.

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 by Emma Cameron

How To Be Successful At Blogging

The internet has been transforming the ways in which we can make money. Blogging being one of them. Blogging has been around since the start of the internet, but just recently, blogging has really transformed into a money making machine. There are tons of bloggers around the world who have thousands, even millions of followers, who flock to their blogs to read their newest posts every single week. Making these influential bloggers tons of money and success.
So what is their secret to gaining thousands of followers and running a successful blog? Well its a little bit of luck, and a ton of strategy. Check out some of the strategies that these bloggers do on their blogs!

Become An Expert In One Topic:
Become an expert in one or two topics and use your past experience and knowledge to make quality content. People go to blogs usually for advice or to learn something new, so being an expert in a topic is very important and will make you seem more credible. Anyone can copy information from online and repeat it back to the public. So back up all of your content with real life stories and knowledge. This will definitely set you a part from other bloggers.

Be Consistent With Your Content:
The one thing consumers love is consistency. Create a weekly schedule where you post creative content on certain days – for an example post on Monday’s, Wednesday’s, and Friday’s. This will allow consumers to know exactly when new content will be up and will help you stay on top of your posts.

Make Your Content Entertaining:
The way you decide to write your content is one of the most important decisions for your blog. If you are writing about more formal or informational based topics, it can be easy to get caught up writing very factually and dry. Most people like to read articles and blogs that are entertaining and fun. Even if you your topic isn’t traditional entertaining, throwing some life into it will keep your audience engaged.

Use Social Networks To Promote:
Social networks are a great way to get your blog and content out there and give you more exposure to new readers. You should have a Facebook, Twitter, Instagram, and LinkedIn account, that should also be linked to one another. The more social media sites that you are on, the bigger your reach will be.

Give People Value:
One of the most important things your blog should be providing their readers with is value. Value will help you attract and gain interested readers who will continuously return to your blog each week to view your content. Make sure you are providing new information and new content for your readers, as well as being consistent with the value of your content that you are putting out.

Offer Free Stuff:
People love free things. So you need to provide your followers with tons of free content. You don’t have to make all of your content free, but in order to build a loyal following you need to offer free content that can be consumed easily. Your free content doesn’t always have to be articles, you can provide free videos or e-books – which will definitely receive positive attention from your followers.

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 by Emma Cameron

6 Things That Successful People Do

We all strive to be a successful person in either our career lives or our personal lives. Though what we define as “success” can range from person-to-person, there are common patterns that successful people do. Keep reading to find out what these six things are!

They never make excuses:
Making excuses takes up a lot of energy that successful people just don’t have time to waste. That is why regardless of the outcome of a situation, they will quit making excuses and move on, instead of fretting about something they cannot control.

They focus on their goals everyday:
When successful people know what they want, they wont stop striving for it until its theirs. They have the drive and focus to keep pushing every single day, no matter what gets in their way of achieving their goals.

They learn from their mistakes:
No one wants to fail, but there is always a lesson to be learned when something doesn’t go the way you want it to. Successful people know this is a fact, and always treat failing as something that they can learn from. Failing never gets them down, it just motivates them even more!

They surround themselves with people who inspire them:
Studies have found that the five people you spend the most amount of time with tend to have the most influence on the person you will eventually become. Successful people know this, which is why they surround themselves with individuals who motivate, and inspire them, as well as people they would like to emulate.

They work hard:
Successful people put in unbelievable amounts of hours into their careers, as well as their goals. They don’t just sit around waiting for everything to fall into place, instead they work hard and make their goals a reality with their own time and energy.

They take good care of themselves:
Successful people know that in order to work hard, they need to take good care of themselves. In order to get the energy that they need, successful people make sure that they are exercising, eating right, and getting enough rest every night – which helps them work hard, and play hard at the same time.

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